Throughout the 1960s, Wilson's "hobby" grew dramatically through a formula comprising a dedicated local work force, high-quality products and an old-fashioned commitment to customer service.

Distribution
The company, then known as Ralph Wilson Plastics Company, was founded on the promise to deliver "laminate anywhere in the United States in 10 days or less." To ensure this, the company purchased and still maintains its own fleet of delivery trucks in North America.

A warehouse system, now comprising 16 facilities in North America, was put in place to respond to diverse market conditions and maintain a vast inventory of laminate close to every customer.

The mid-1970s brought the real push to establish what has become the world's finest network of independent wholesale distributors of building materials. These distributors today number more than 200 across the globe and serve as the personification of Wilsonart International, marketing with the same ideals and service philosophy on which Wilsonart was founded.

Manufacturing
By the end of the 1970s, Wilsonart® Laminate had become one of the nation's leading brands of decorative laminate. A new plant, located in Fletcher, North Carolina, was added in 1979 to meet increasing demand for product. Less than eight years later, a third plant - the world's most highly efficient, state-of-the-art laminate production facility - came on line in Temple, three miles from the company headquarters. This facility has since doubled in size and is over 500,000 square feet.

 Wilsonart International also produces and distributes its own brand of Wilsonart® Adhesives. Manufacturing facilities in Temple, Texas produce a wide range of adhesive products for ever-changing market needs.

Products
The 1980s marked the beginning of product diversification for Wilsonart International. Design Group IT (now The Standards), the company's line of readily available solid colors and patterns, was instituted and has become, in large part, an industry standard for design direction. Wilsonart® Decorative Metals joined the line-up in the mid-'80s.

By the 1990s, Wilsonart International's product diversification sped up to meet new market opportunities.

• Wilsonart® Custom Edges make it easier to fabricate profiled edges in solid surfacing for countertops, furniture and other work surfaces;
• Wilsonart® Gibraltar® and EarthstoneT Solid Surfacing answer the demand for a solid surfacing materials that offer maximum design flexibility whatever the budget;
• Wilsonart® Gibraltar® Kitchen Sinks and Vanity Bowls may be bonded to sheet goods creating integral bowl and countertop looks.
• Wilsonart® Custom Laminate allows designers to create one-of-a-kind laminate surfaces through exclusive "seamless inlay" or screen printing processes;
• Wilsonart® Performance Laminates, meeting a wide range of specialized needs, include Wilsonart® Chemsurf® Chemical-Resistant Laminate, available in the full range of Wilsonart Laminate designs, and
• Wilsonart® Flooring, high pressure laminate flooring for high traffic residential areas like kitchens, great rooms, kids' rooms, and light-to-medium commercial installations.